Secondary segment order was embarrassed

Samsung reinforce their position in the Android smartphone market for the middle segment with a new weapon, the Galaxy Ace 2 product line, Ace Duos Galaxy, and Galaxy W.

RIM’s BlackBerry still leads the output of more than 50% market share smartphonedi Indonesia, then the remaining 50% is dominated by the Android operating system, it appears that Samsung had a big hand in that market. Because according to the GfK survey in March 2012, the market shareSamsung Android smartphone category almost topped 80%.Samsung’s dominance could be due to their strategy to play in all segments, bottom, middle, and according to Samsung Mobile Business Director of PT Samsung Electronics Indonesia (Sein) Budi Janto, the middle segment becomes the focus of the vendor. Phones at a price of Rp 2 million to Rp 4 million may have only a slightly larger market of 10%. Nevertheless, the value (value) can be very large, reaching more than 25%. No wonder if the vendors are competing to enter the segment is very sweet.

Based on a 2012 Gartner market research trends in the price range of USD300 smartphonemenengah will dominate the market with cepat.Inilah that make Samsung more aggressive work on the market in this class. “What makes us confident because of what has been marketed so well received,” said Budi. “We want to show that Samsung pay attention to all segments,” he said. Galaxy Ace 2, the Galaxy Ace duos, as well as the Galaxy W in price and features are designed to meet the lifestyle of the middle segment.

Galaxy W has a design using the Android 2.3 operating ramping. Sistem Gingerbread with core1.4GHz single processor support. Phone worth Rp2, 7 million was present with 3.7-inch touchscreen with a resolution of 800×480 pixels. Other specifications are a 5 megapixel camera, HSDPA network support up to 1.4 Mbps, Bluetooth 3.0, Wi-Fi 802.11 b / g / n, and the battery capacity of 1500 mAh. For those who want even better performance can opt for Samsung Galaxy Ace 2 Rp2, 999 million.

Galaxy Ace 2 has a circular shape on the fourth body.Prosesornya qualified enough, the 800 – MHz Dual-Core.Memori internal 4 GB (expandable MicroSD up to 32 GB), and RAM 768 MB.Layarnya measuring 3.8 inch WVGA (480 x 800). While the 5-megapixel camera capable of recording 720p HD video. “The performance of two very Galaxy Ace has a dual core processor, the screen is big enough, and can be upgradeke Ice Cream Sandwich (ICS),” said Head of Busines Development and Product Marketing PT Sein Alven Desnecmen.

Other phones are no less interesting are the Galaxy Ace Duos for Rp1, 999 million. The internal memory is upgraded to 4 GB, while the external memory of up to 32 additional GB.Kelebihan this phone is its second SIM (GSM-GSM) can be active simultaneously (dual on). According Alven, Samsung said internal surveys that the demand for dual SIM mobile phone in Indonesia are constantly increasing.

“Dual SIM is a category that has ever existed in Indonesia. In fact, Samsung has also released the Galaxy W Duos. dual-SIM in the segment of small smartphonemasih. Therefore, Ace Duos Duos and W will have a new market, “said Alven. Alven mention that what is most important to consumers in the middle segment is value for money. more affordable price, consumers get a lot of features that are important to them. Along with the declining price of smartphones, and users are kept educated, manual shift feature phoneke smartphoneakan faster than imagined.

According to GfK, the market sharesmartphonedi Indonesia is only about 25% of total sales of mobile phones per month, reaching 3.7 million units. Nevertheless, the market value smartphonebisa reach 65% of the total market. “The mobile market in Indonesia grew by 30% in. Sementara of its value grew 20%,” said Budi Janto. he said that the market smartphonedi Indonesia in the future is still very promising.

Budi Janto also mentioned the interest in bringing products to Indonesia. Windows Phone, the Samsung will be releasing at least one handsetyang already using OS Jelly Bean this year. “The products we represent in Indonesia will depend on the needs of the market is very dynamic,” he explained.


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